Sam’s Journey
My fitness journey started in my home gym during the lockdown, where I trained for two years after being bullied for being skinny. Those early days taught me discipline, resilience, and the value of small, consistent wins. At 19, I stepped into my first commercial gym, and that’s when my passion for fitness truly ignited. I fell in love with not only training but also sharing my progress and experiences through gym videos on TikTok under the name @samwilliamsfit.
As my TikTok following grew, brands began to notice, encouraging me to expand my content to Instagram. This shift brought even more exposure, and by November 2023, I signed my first paid contract with Vanquish – a milestone that solidified my path as a fitness influencer.
Over time, my physique transformed, and so did my opportunities. As well as Vanquish, I have collaborated with a number of well-known brands in recent years like AYBL, JD Gyms and boohooMAN.
In June 2024 I had a pinch-me moment when Myprotein™ reached out to me and I proudly signed an exclusive athlete contract. It really was a surreal moment; it had always been a dream of mine to work with them, as their products played such an integral part in my fitness journey. Since then, I’ve had the privilege of collaborating with the brand I’ve admired for years, representing them to inspire and educate others while continuing my own fitness journey.
As a dedicated Myprotein™ athlete I’m able to offer exclusive discounts and my expertise and authentic approach have led to features across Myprotein™’s social media platforms and website, where I have been able to share insights into the science and benefits of supplementation. I’ve had the opportunity to experience an exclusive behind-the-scenes factory tour and participate in Myprotein™ community events, connecting with fans and fostering meaningful interactions with fitness enthusiasts.
Being able to connect with my audience in person has been incredibly rewarding, and as I edged closer to achieving the dream physique I envisioned as a skinny teenager, I felt a strong pull to help others on their journey.
Today, as a fitness coach, I guide people who are in the same place I once was – unsure where to start but determined to change. I provide them with the tools, knowledge, and support to follow the same path I took, enabling them to chase and achieve their dream physiques. Helping others transform their lives has become my passion, and it’s a journey I’m proud to continue.
Get in touch
Do you need a proven influencer to help boost your brand?
Are you looking for an athletic model for your next campaign?
Would you like 1-1 fitness coaching?
Let’s chat! Drop me a message via the webform and I’ll get back to you as soon as possible.